Renee Wyckoff

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23 Apr 2018

Renee’s Takeaways - Get the scoop on L&E's Qual Research Recruiting Webinar!


 6 Steps to Perfect Qual Webinar Series Summary

Step 2 – Qualitative Research Recruiting Webinar – Webinar held on April 11, 2018

Let’s add another webinar filled with great information to the books!  In this webinar in our series, we focused on Qualitative Recruitment and got to spend some time with three experts in our industry.  First up, Teressa Johnnson, Director, Sensory Science and Technical Support at The Wendy’s Company.  Next, Heather Hall, Vice President of Project Management at Illumination Research.  And last but not least, our very own Brett Watkins, CEO and President of L&E Research. 

In this webinar, we focused on Q&A based around Qualitative Recruitment, tips to help your recruiting go as smoothly as possible, and also help ward off any issues before they become issues starting with the design process.

Here’s what our panelists had to say!

1. We started by asking about kicking off a new project with a recruiting partner.  What might our panelists be able to share with an amateur researcher in regards to getting recruiting started off on the right foot?

  • Partner, partner, partner! You want to be sure to work with recruiting companies who not only care about helping YOU be successful, but who also align with your core values. In any good relationship, personal or business, communication and honesty are key elements to be able to have a true partnership.   In the end, you’ll want to be sure that you can trust your partner to do what is best for your project.
  • Be clear about your expectations for the recruit right from the start! Have a discussion about who your ideal respondent is. Ask your recruiting partner if they have any past experience with the population you are trying to reach, and if they can offer and advice on the best ways to reach them.
  • Ask your recruiting partner what their plan is to find your population. If plan A does not work, what’s plan B?  Having this mapped out at the beginning, will help keep your recruiting from getting hung up, and keep the process moving along.

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Tagged: Qualitative Research, Market Research, Technology, Webinar, Qualitative Research Design, Recruiting Partner, Qualitative Research Recruiting

03 Apr 2018

Renee’s Takeaways - Quarterly Roundup

  1. Methodologies – There is no one-size fits all when it comes to methodology for your research. While focus groups definitely have their place and are necessary, we’re seeing more and more companies using behavioral methodologies such as in-home interviews, or video diaries, etc. to be able to capture those “in the moment” elements that you may not catch otherwise. People tend to act and respond more naturally in their own environment.
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Tagged: Focus Groups, Qualitative Research, Market Research, Technology, Qualitative Research Design, Online Qualitative, Video Communities, Remote Research, Online Communities, Respondents, Happiness, Screener

29 Jan 2018

Renee’s Takeaways - Get the scoop on L&E's Qual Research Design Webinar!

 6 Steps to Perfect Qual Webinar Series Summary

Step 1 – Qualitative Research Design Webinar – Webinar held on January 17, 2018

What a great kick-off to the year with the first webinar in our series, Qualitative Research Design!  We were fortunate enough to spend some time chatting with three very knowledgeable and engaging panelists – Tia Maurer, Group Scientist, Procter & Gamble, David Harris, Author of The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions, and Jim White, Founding Partner, Reality Check.

In this webinar, we focused on Q&A that might help shed some light on common issues or questions that can arise during the process of designing research.

Here’s what our panelists had to say!

  1. The first point we touched on was the process of considering if market research is a necessary step to solving a business problem or question. How do you do that?
  • Can the question be answered with existing data or knowledge? Don’t re-invent the wheel, use it!
  • Research planning is critical! Write out a paragraph or two that tells what the tension/problem is, what is the current state of affairs, what do we already know, etc. By doing this, it can help you in defining the decisions that the research will support.
  • Ask your client right out of the gate, “what decisions are you trying to make, and what actions do you plan to take once you have the information?”
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Tagged: Qualitative Research, Market Research, Technology, Webinar, Qualitative Research Design, Online Qualitative

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