L&E Research

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22 Mar 2018

6 Steps to Perfect Qual Series: Step 3 - Fieldwork & Data Collection | New White Paper from L&E

6 Steps to Perfect Qual

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Step 3: Fieldwork & Data Collection

When you back your fieldwork and data collection with the latest technology, you can’t go wrong.

Download the latest L&E trust guide to access new (and go-to) qualitative research techniques, along with the in-the-moment tools, video analytics, and other technology they run on. In this paper we’ll also share practical tips in choosing the right facility and creating an optimal research environment for participants.  

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Tagged: Focus Groups, Qualitative Research, Market Research, Data Collection, Fieldwork

06 Mar 2018

More time to focus on the good (participants)

Looking for respondents who wear glasses three times a week, eat steak tartare once a month, and go for just one run a year (every January)?

In our last blog, we discussed the power in using recruitment software to fend off and quarantine problem participants, such as those troublesome ‘professionals’. The latest technology and quality recruitment methods take care of these problem participants for us – allowing us to move on and focus on the good. 

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Tagged: Focus Groups, Recruiting, Qualitative Research, Market Research, Qualitative Research Design, Participants

22 Feb 2018

The myth of cheaters and repeaters - An insider’s look into qualitative research participants

If you think professional respondents and problem participants are disrupting the quality of your insight, then you’ve fallen for the tired propaganda of those on a mission to steer clients away from qualitative research.

That’s right, it’s a myth.

Of course, professional participants do exist, and a lot of people only want to help for the sake of the incentive. But the thing is, they don’t actually prove a problem for qualitative researchers. It’s not because these people don’t try to cause a problem, but it’s because as an industry we have barricades in place to fend them off completely. And if they slip through, we have the knowhow to quarantine them before they can affect the insight. Therefore, although cheaters and repeaters do exist, they just don’t make it in the world of qual – and certainly not in our panels.

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Tagged: Focus Groups, Recruiting, Qualitative Research, Market Research, Qualitative Research Design, Participants

15 Feb 2018

The world’s largest library - Putting perspective into research design

The research design stage of a qualitative project often revolves around the research question. In fact, the key is to come up with a research design that will guarantee an answer to that question. The problem is that in doing so, we often forget to take in the bigger picture because our focus is too narrow.

Over time we often become ingrained in our approaches and forget the wealth of information out there, or even right under our noses. As students we are adept at finding (often free) resources, but often as we progress in our careers we forget those useful sites and sources.

But many of the answers we seek as researchers are already there – they are just hidden within existing research readily available from the world’s largest library (the web). Desk research puts your project into a broader context in order to guide the research design, and although it may seem boring, mundane and tedious, it’s an important, practical, and very valuable tool for researchers. And best of all? It’s free and readily available.

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Tagged: Qualitative Research, Big Data, Market Research, Qualitative Research Design, Desk Research

13 Feb 2018

6 Steps to Perfect Qual Series | New White Paper from L&E

6 Steps to Perfect Qual

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Step 2: Qualitative research recruiting

How do you get the best insight? You recruit the best possible participants.

This L&E trust guide shares the power behind quality recruits with a series of best practice steps.

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Tagged: Focus Groups, Recruiting, Qualitative Research, Market Research, Respondents

05 Feb 2018

Crossing borders? How to set your research subjects at ease

With qualitative research projects now matching the scale of quant, technology has become key for crossing borders, and putting the researcher (and the stakeholders) in the room with the participants.

With video and online communities (which are often mobile and at the consumer’s fingertips), it’s easy to share and discuss concepts and ideas remotely. These methods allow you to achieve the same level of understanding as from a face to face group, from anywhere in the world. The tools also offer a clear look into participants’ behavior, emotions, beliefs, preferences, and perceptions. But, technology can’t do all the work.

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Tagged: Qualitative Research, Market Research, Technology, Qualitative Research Design, Online Qualitative, Video Communities, Remote Research, Online Communities

22 Jan 2018

Webinar Recording | 6 Steps to Perfect Qual- Step 1: Qualitative Research Design

6 Steps to Perfect Qual - Free L&E Webinar Series

On January 17, 2018, L&E hosted our first webinar in our "Six Steps to Perfect Qual" webinar series for 2018 with Tia Maurer, David F. Harris and Jim White as our panelists. The first step in our series focused on qualitative research design and its importance to great qualitative research.  

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Tagged: Qualitative Research, Market Research, Webinar, Qualitative Research Design

31 Aug 2017

L&E Research Announces New Technology Partnerships

 

Raleigh, NC - August 31, 2017 - L&E Research, the preferred choice for recruiting and facilities in the qualitative market research industry, is pleased to announce its new partnerships with leading technology companies Aha!, IDG (Informed Decisions Group), Isobar and LivingLens. 

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Tagged: Qualitative Research, Neuromarketing, Virtual Reality, Technology, Video Analytics, Virtual Wall

04 Aug 2017

Emerging Methods in Qualitative Research Technology | New White Paper from L&E

Emerging Methods in Qualitative Research Technology

Landing a full 360 view of the consumer

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Technology is bringing researchers, stakeholders and brands closer than ever to their consumers. 

Small consultative researchers and corporate researchers alike need to provide the same impact from their research. Now, no matter the magnitude of your project or depth of your team, you can provide the same actionable insight with support from new qualitative research technology. 

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Tagged: Qualitative Research, Market Research, Neuromarketing, Virtual Reality, Technology

05 Jul 2017

6 Steps to Perfect Qual | New White Paper from L&E

6 Steps to Perfect Qual

White Paper Download

Step 1: Qualitative research design

With an optimized research design, a small consultancy can really punch above its weight.

This first official L&E trust guide shares the path to an optimized research design to start you out on your qualitative journey.

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Tagged: Qualitative Research, Market Research

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