L&E Research

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31 Jul 2018

Visualizing research to make an impact - Practical tips for getting the most out of PowerPoint

When the large amount of information behind quality research is transformed into a story, the story needs to be complemented with high quality design to ensure it is optimized for client engagement.

Visualizing data in quantitative research gets a lot of attention in the insight industry. But communicating qualitative insight requires the same level of attention to visual communication and design. It just comes in the form of (a lot of) words and verbatim, which need to be organized and structured into a well-designed visual representation in order to make an impact. From visualizing direct consumer quotes to Word Clouds, the design skills behind communicating qualitative research should be pushed.

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Tagged: Qualitative Research, Market Research, Qualitative Data, Insight Communication, Storytelling

27 Jul 2018

The art of storytelling - The role of knowing your audience

A major part of creating actionable insights for clients is making sure we, as qualitative researchers, communicate research findings to them effectively - and a good way of doing this is through the art of storytelling. There are a number of elements that need to be considered to make sure your story makes an impact, including structure, timing and language, as well as the medium used to tell it. But all of these factors are subjective to your audience. As a market researcher, you know that understanding your audience is a key ingredient in marketing, but it’s also integral to the storytelling process in research; a non-tailored message will likely be ignored.

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Tagged: Qualitative Research, Market Research, Qualitative Data, Insight Communication, Storytelling

19 Jun 2018

6 Steps to Perfect Qual Series: Step 5 - Insight Communication | New White Paper from L&E

6 Steps to Perfect Qual

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Step 5: Insight Communication

Once you’ve completed your qualitative research, it’s crucial to communicate the results in a way that motivates clients and stakeholders to take action. So, how can this be accomplished?

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Tagged: Qualitative Research, Market Research, Focus Groups, Qualitative Analysis, Insights Communication

24 May 2018

Qualitative analysis: where do the humans bring value?

Robots replacing humans is a fear that has been increasingly dominant in the media in recent years. The increasing presence of technology in everyday life and the decreasing need for humans in a variety of tasks has led to the fear that humanity will one day be rendered obsolete. Although technology has been present in quantitative data analysis, especially big data analysis, for a number of years, it is now increasingly being used in qualitative data analysis too, because of developments that allow robots to process natural language. Technology can help qualitative research by providing textual analysis, sentiment analysis, image and video analysis and voice recognition, leading to interview analysis, but to what extent can technology take over the role of qualitative researchers? Ultimately, what value do humans bring to the process?

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Tagged: Qualitative Research, Market Research, Focus Groups, Qualitative Analysis, Machine Learning, Qualitative Data, Artificial Intelligence, Data Collection

10 May 2018

6 Steps to Perfect Qual Series: Step 4 - Qualitative Analysis | New White Paper from L&E

6 Steps to Perfect Qual

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Step 4: Qualitative Analysis

To get to the heart of qualitative analysis, you need to dig deep, as well as scope the bigger picture, to provide actionable insight for the client to address the problem.

This next L&E trust guide sets the scene for the current scale of qualitative data, and offers research consultants a way to grasp the large amount of information by using the latest thinking and technology.

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Tagged: Qualitative Research, Market Research, Focus Groups, Qualitative Analysis, Insights Communication

08 May 2018

Webinar | 6 Steps to Perfect Qual- Steps 4 & 5: Qualitative Analysis & Insights Communication

6 Steps to Perfect Qual - Free L&E Webinar Series (available via on-demand)

On June 6, 2018, L&E hosted our third webinar in our "Six Steps to Perfect Qual" webinar series for 2018 with Joan M. Lewis, Shaun Stripling and Walt Barron as our panelists. The focus was on steps 4 & 5: qualitative analysis and insights communications. 

  • Guest Speakers: 
    • Joan M. Lewis, Former P&G Insights Director & Independent Advisor and Consultant 
    • Shaun Stripling, SVP, Chief Strategy Officer and Global Director of Frank About Women at Mullen
    • Walt Barron, Chief Strategy Officer, McKinney
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Tagged: Qualitative Research, Market Research, Qualitative Research Design, Webinar, Qualitative Analysis, Insights Communication

04 May 2018

Is machine learning getting to grip with sarcasm? Sentiment and Semantics

semanticblog

It’s no secret that qualitative data is harder to analyze than quantitative. The replacement of ticked boxes for a plethora of data from verbatim, videos, group conversations and observations means that participant answers are vastly more time consuming to categorize. Not only this, but the context and motivations of the individuals need to be considered in addition to their responses and behaviors. But the effort is worth it; you can work to really understand consumer behavior and get to the ‘why’ behind the ‘what’.

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Tagged: Qualitative Research, Market Research, Focus Groups, Online Communities, Qualitative Analysis, Machine Learning, Qualitative Data, Sentiment Analysis, Semantic Analysis

18 Apr 2018

Webinar Recording | 6 Steps to Perfect Qual- Step 2: Qualitative Research Recruitment

6 Steps to Perfect Qual - Free L&E Webinar Series

On April 11, 2018, L&E hosted our second webinar in our "Six Steps to Perfect Qual" webinar series for 2018 with Teressa Johnson, Heather Hall and Brett Watkins as our panelists. The second step in our series focused on qualitative research recruiting and its importance to great qualitative research.  

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Tagged: Qualitative Research, Market Research, Qualitative Research Design, Webinar, Respondents, Participants, Focus Groups

06 Apr 2018

B2B Qual - going beyond in-depth interviews

For the deepest, most comprehensive insights and personal opinions, it is difficult to beat the one-on-one interview.  However, there are other options. Many people assume that B2B qualitative research cannot use the same variety of methods as B2C qual, or even B2B quant for that matter. While it’s true that the in-depth interview is a great way of gaining deep insights into a participant’s thoughts, the vast potential of the internet means there are more convenient ways to reach professionals with tight schedules across varying locations. Moreover, observational methods such as ethnography provide objective viewpoints of businesses that personal interviews may miss.

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Tagged: Qualitative Research, Qualitative Research Design, Market Research, Focus Groups, Video Communities, B2B, Ethnography, Online Communities, Online Qualitative

23 Mar 2018

Video open-ends – think outside the box

Consumers have a lot of opinions and valuable advice to offer, but how can we ensure they’re heard?

Video puts data collection tools right into the hands of consumers. It does a great job in engaging research participants so that they know they are really being listened to. It puts them center stage, making them feel their worth and their value. With video open ends, participants aren’t constrained by text box responses, or even worse, a pre-written answer key. They are able to elaborate on their thoughts and opinions, while conveying their true emotions and feelings. And this is all done much quicker and easier, and on a more personal level, than typing in a box.

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Tagged: Qualitative Research, Qualitative Research Design, Market Research, Focus Groups, Video Analytics, Video Communities

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