Focus groups and other qualitative research techniques are often used to generate ideas for new product development. In spite of this frequent application, it is notoriously difficult to bring eight, ten or even twelve strangers together for a discussion. Add to that the need to get them to open up and “be creative” about your brand, messaging or products and services, and you have a real challenge.Read more >
FREE on-demand L&E WEBINAR
On February 20th, 2019, we hosted our first webinar in our webinar series for 2019. We learned more about the technology companies that we have partnered with to make your research process not just easier, but seamless from start to finish. Our Research Design Engineer, Renee Wyckoff hosted this panel discussion and in this webinar you learn more about:
- Cloud-based collaboration platform from tech partner, Batterii
- Online Transcription Portal and Keyword Search from tech partner, Focus Forward
- The Virtual Aisle from tech partner, Informed Decisions Group (IDG)
- Video Analytics from tech partner, LivingLens
- Online insights communities/online research platform from tech partner, Recollective
Kansas City, MO, Walnut Creek, CA and Raleigh, NC - January 11, 2019 - L&E Research, the preferred choice for recruiting and facilities in the qualitative market research industry, is pleased to announce its continued expansion with the recent acquisition of Q & A Research Inc.’s Focus Suites Division in Kansas City, Missouri and Walnut Creek (East Bay), California.Read more >
Automation has moved into the world of qualitative research, and it’s safe to say it’s here to stay. For years now, robots have threatened the jobs of quantitative researchers only, but now that the latest technology has crept into the world of qual, is your job at stake? Will robots, one day, replace the role of humans in qualitative research? Lucky for you, the answer is no. Robots are simply working with humans to better the insight for our clients, and for now, they are happily co-existing.Read more >
When it comes to inspiring actionable insight, video is the most engaging and convincing platform.
Hands down, video takes the win for the ultimate storytelling medium. And it’s only becoming more popular, and more powerful. More than 500 million hours of videos are consumed on YouTube each day, and nearly half of people watch over an hour of video on Facebook or YouTube every week.
If you’re looking for another wild statistic, more video content has been uploaded online within the past 30 days than the major US TV networks have produced within the past 30 years.Read more >
6 Steps to Perfect Qual
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Step 6: Maintaining Client Relationships
A good marketing strategy is paramount in building client relationships, from generating new business to encouraging former clients to use your services again. So, how can you use your resources to effectively nurture your leads?Read more >
FREE ON-DEMAND L&E WEBINAR
On November 14th, 2018, L&E hosted our final webinar in our webinar series for 2018. The topic was maintaining client relationships.
- Sherry Behnke, Consumer Insights Manager, Kimberly-Clark
- Megan Nerz, Market Research Consultant/Owner of MLN Research
- Merrill Dubrow, President/CEO, M/A/R/C Research
As qualitative researchers it’s our job to understand and interpret people, to find out their thoughts and feelings, and to understand why they do the things they do. Although often overlooked, this ability to relate with people and understand them is also essential to business development and dare we say it, sales. Potential clients don’t necessarily want a generic business pitch from you, and instead want to know that you understand their business needs and care about solving their problems. There are plenty of ways to connect with and nurture a new business lead without a pitch and luckily for you, these are all innate in the skill set of a qualitative researcher.Read more >
When interacting with clients it’s important to use the right terminology to describe the relationship you have with them. Using the wrong word risks devaluing the work you do together, making the valuable contributions you bring seem unimportant. Describing yourself as a ‘supplier’ or ‘vendor’ can be interpreted to have this effect.Read more >
Free on-demand L&E Webinar
On September 18, 2018, L&E hosted our fourth webinar in our webinar series for 2018 with Charlie Rader and Lenny Murphy as our panelists. The topic of this webinar was on the latest technologies in qualitative research.
- Guest Speakers:
- Charlie Rader, Digital Insights Designer at Procter & Gamble
- Lenny Murphy, Executive Editor & Producer at GreenBook