25 Feb 2019

Think Outside the Box: Creative Ideas for Better Qualitative Research

Focus groups and other qualitative research techniques are often used to generate ideas for new product development. In spite of this frequent application, it is notoriously difficult to bring eight, ten or even twelve strangers together for a discussion. Add to that the need to get them to open up and “be creative” about your brand, messaging or products and services, and you have a real challenge.

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Tagged: Focus Groups, Marketing Research, Qualitative Research

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