08 Jun 2017

AI and Automation

AI and Automation - More Time for the Good Stuff.

AI and Automation.  These are terms that were first associated with big data, then with structured data, and now with small unstructured data (read “qualitative”).  The capabilities of AI and automation are filtering into most aspects of the qualitative process.  And the result is qualitative research that is often cheaper, faster, and - recognizing that this word is subjective – better.  But more importantly, it opens the analyst’s time for the good stuff – solving the client problem.

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Tagged: Marketing Research, Qualitative Research, Big Data, Automation

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