25 May 2017

Virtual Reality in Marketing Research

Few developments in technology are as compelling as Virtual Reality (VR). This technology represents a completely unique way to experience life. My first experience with VR was about 4 years ago at a conference. When I put the headset on, I experienced my own personal case study for System 1 and System 2. One part of my brain knew exactly where I was (standing on a floor in a boring conference room in just another conference hotel), the other part knew exactly where I was (60 feet in the air, standing on a small pedestal with no handrails) – and it was two separate places – with two VASTLY different emotions. 

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Tagged: Qualitative Research, Market Research, Virtual Reality

12 May 2017

Webinar Recording | More Insights, Tools and Techniques for Writing Better Screeners

Writing a high-quality screener is critical to getting the right respondents for your qualitative research project. Since screeners are actually short questionnaires, why not apply the same skills and techniques to developing your screeners? On May 12, 2017 L&E hosted a webinar with David F. Harris, author of, The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions.

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Tagged: Questionnaires, Marketing Research, Qualitative Research

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