28 Apr 2016

Why Qualitative Research is Necessary to Add Meaning to Big Data | New eBook

“Businesses are drowning in data but starving for insights. Worse, they have no systematic way to consistently turn data into action.”

-“Digital Insights Are the New Currency Of Business”, Forrester Research, April 2015 

 

“Big Data” is the term used to describe how advancing trends in technology will change the way information is delivered to businesses. A lot more data now exists. In fact, industry pundits note that 90% of the data that exists today was created in the last two years. And, with the sheer volume of social media and mobile data streaming in daily, businesses expect to use Big Data to aggregate all of this data, extract information from it, and identify value to clients and consumers.

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Tagged: Qualitative Research, Big Data, Market Research

14 Apr 2016

In Qualitative Research, Size Does Matter!

In qualitative research, variety is the spice of life. Moderators are particularly sensitive to the number of participants in their groups. Some firmly believe that twelve is the right number. Others are more comfortable with eight. The reasons for these preferences include:

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Tagged: Focus Groups, Marketing Research, Moderators, Qualitative Research, Focus Group Facilities

07 Apr 2016

Asking Better Questions for Better Market Research

You know the expression “Garbage In, Garbage Out?” Well, that applies to marketing research as well. One of the key pieces in any research project is the questionnaire. Whether it is in the form of a survey, a moderator’s guide or a one-on-one interview, the questions you ask are a critical success factor for developing insights and delivering meaningful, actionable results. So, if you aren’t asking the right questions, you won’t be able to meet the research objectives effectively.

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Tagged: Questionnaires, Quantitative Research, Marketing Research, Qualitative Research

01 Apr 2016

L&E Research Expands to Minneapolis, Minnesota

 

Minneapolis, MN and Raleigh, NC - April 1, 2016 - L&E Research, the preferred choice for recruiting and facilities in the qualitative market research industry, is pleased to announce its continued expansion with the recent acquisition of Focus Market Research in Minneapolis, Minnesota.  

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Tagged: Qualitative Research

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