18 Feb 2016

Start with the End in Mind: Make Sure your Research Leads to the Right Decisions

 “There is nothing like looking if you want to find something. You certainly usually find something, if you look, but it is not always quite the something you were after.” - J.R.R. Tolkien

All marketers struggle with scarce resources to address business challenges. Perhaps in no other marketing area are resources quite so limited as in market research. Management does not want to invest in high-quality research. Respondents don’t want to participate, and if they do participate, it is challenging to get them to give valuable information. Sometimes it seems as if insight is as rare as hen’s teeth.

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Tagged: Questionnaires, Marketing Research, Qualitative Research

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